There’s a lot of chat right now about websites being “dead” as a marketing channel.
Why bother with a business website, people say, when you can just do everything on social media?
We don’t buy it. And here’s why.
Social media is great… right up until it isn’t.
You can pour your time, energy, and creativity into social content, but the second you hit post, it’s not really yours anymore. You’re playing by someone else’s rules – and those rules change all the time.
One minute your posts are doing great. The next, your reach has fallen off a cliff because an algorithm had a wobble.
Or your account gets hacked.
Or a platform decides you’ve broken a rule you didn’t even know existed and locks you out.
And when that happens, try getting hold of a real human for support. Yeah. Good luck.
The reality is this: you don’t own your social media presence. You’re renting space on someone else’s platform.
Your website is the one place you actually own
Your website is your home base. It’s the one bit of the internet that’s properly yours – and it’s still the most valuable bit of digital real estate your business can have.
We’re not anti–social media at all. It definitely has a place in your marketing mix. But calling it “owned media” feels like a stretch when your visibility depends on ever-changing algorithms.
Social gives you a megaphone, sure – but not control.
Posts disappear fast, attention is split everywhere, and platforms can change the rules overnight. If your whole online presence lives on Instagram, LinkedIn, Facebook, or TikTok, you’re basically building your business in someone else’s back garden.
A website puts you back in charge. It’s where you set the tone, tell your story, and invite people in on your terms.
Websites build trust in a way social just can’t
Think about the last business you checked out.
You probably looked at their website, right?
A decent website makes you look established, professional, and like you care about what you’re doing. It shows you’re not a fly-by-night flibbertigibbet. It’s also the only place where your brand, voice, visuals, and values all come together without character limits or format rules.
And let’s be honest – a good website is way more reassuring than a Facebook page that hasn’t been touched since 2022.
Search engines (and AI) still need websites
Despite all the noise about social SEO, your website is still the main thing search engines and AI tools pay attention to.
Google, Bing, and newer AI search tools all rely on websites as their source of truth. A clear, well-structured site gives you a much better chance of showing up when people go looking for what you do.
And when they land there, they get something that actually feels like you, not just another scrollable feed.
A website plays the long game
Social media is fast food.
A website is a proper sit-down meal.
Social posts last hours. Sometimes minutes.
Website content – blog posts, pages, case studies – can keep working for you for years. It builds trust, brings in search traffic, and gives you solid content you can reuse elsewhere.
Your website isn’t just for launch day. It’s the hub that everything else connects back to.
Your website works at human speed
Social media is exhausting because it rewards speed, trends, and constant output. If you’re a small business without a marketing team, it can quickly turn into a massive time drain.
Your website doesn’t shout at you to keep up. It rewards thought, clarity, and doing things properly – all very human skills.
That’s why every site we build is about giving you control and backup.
No ticket systems.
No jargon.
Just real, human support when you need it.
If social media is your shop window, your website is your studio, your story, and your shop floor rolled into one.
Social matters – but ownership matters more
Social media is useful, but it’s not a magic fix. We definitely wouldn’t recommend putting all your eggs in someone else’s basket.
Your website is where people and your customers really get to know you.
