We live in an era where every piece of software (or “apps,” as everything is now referred to) claims to do everything for us. Worse still, every platform insists on shoving an AI “helper” down our throats to suggest ways of improving or extending what we do. Gone are the days when years of hands-on…
A few years ago we were approached by a local farmer who wanted to diversify (along with plenty of others) what their farm was producing. Supermarkets were hammering them lower and lower on price – while asking consumers to pay more – and they needed to break even at least. So they developed a range…
Sheffield F.C. recently launched a new logo (some would say quietly) while the World Cup is being played across the pond. To say it is a departure from what has gone before is somewhat of an understatement. According to the club, which currently plays in the Northern Counties East Football League Premier Division, the new…
I want to talk about branding and graphics design and why it can be beneficial to an organisation – be it a start-up or a well established company. Good quality branding which is considered through all elements of the business (not just a logo that might have been made on one of the free services)…
You’ve found the perfect host for your website, done all the hard graft—writing the copy, sourcing the best images, and tweaking the layout until it looks spot on. Then, you launch it to the world. What happens next? With any luck, influxes of new customers find your site, love what you do, and your business…
You’ve invested time, thought, and often a significant budget into designing and building your new website. Before launch, there’s plenty to think about: Does the site clearly say what you want it to say? Are the images presenting your business at its best? Is the call to action clear and compelling? And that’s just…
First posted by Duncan Todd – Freelance Creative Artworker – on Linkedin Because someone has to. I’ve seen it all—from total apathy to Artworking 101. Plenty of companies have artwork departments. Are they valued or is it a case of having them there just because? The pay’s lower. The pressure’s higher. And when something goes…
Unless you’ve been living under a rock (or blissfully offline), you’ll have noticed that AI has absolutely barged its way into marketing. And content marketers are riding that wave hard. AI is pumping out blog posts, social captions, emails, and even full websites at a ridiculous pace. Faster than most of us can knock back a…
There’s a lot of chat right now about websites being “dead” as a marketing channel.Why bother with a business website, people say, when you can just do everything on social media? We don’t buy it. And here’s why. Social media is great… right up until it isn’t. You can pour your time, energy, and creativity…